Unlock Unprecedented Insights into Donor Advised Fund Giving

The 2026 DAF Fundraising Report Is Here!

The only large-scale, data-driven study on how nonprofits engage with Donor Advised Funds—packed with insights, benchmarks, and strategies to grow giving.

Top Learnings from the 2026 Report

DAFs remain the fastest growing giving vehicle in philathropy

Median DAF revenue growth from 2021 to 2025 was +75% among nonprofit participants, while median non-DAF revenue growth was at +9%

DAFs increase individual giving

Between 2021 – 2025, 50,000 existing donors switched to DAF giving. The average increase was more than 10x their prior giving level.

DAFs are used at all donor levels

2/3 of DAF gifts are <$1,000

DAF donors are loyal supporters

DAF donor retention is, on average, 13 percentage points higher than that of non-DAF donors.

DAF giving is most prominent in certain sectors

International Relief demonstrated the highest rate of DAF giving relative to other revenue sources (23.7% of total), while Health related organizations are seeing this figure grow the fastest during the study period (+99.4%).

Want to learn more about DAFs? Listen to Karin and Mitch on the Nonprofit Radio podcast!

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We Know DAFs

K2D Strategies has extensive experience in the donor-advised fund landscape. Our 2021 DAF Secret Shopper Study revealed a gap in how nonprofits target DAF fundraising. This insightful research resonated with dozens of nonprofits who were eager to understand how their DAF donor giving compares to their peers.

Chariot’s DAFpay, launched in 2021, is used by over 5,000 organizations and allows donors to give with their DAF directly on a nonprofit’s website or donation forms.

Questions?

If have you have any thoughts, questions, or concerns you’d like to share, please get in touch with:

Karin Kirchoff
President, K2D Strategies

Mitch Stein
Head of Strategy, Chariot