DAF Benchmark Study

Finally, a benchmark to provide nonprofits with insight into DAF donor behavior!

Benchmark studies have given nonprofits great insight into how their efforts compare to other nonprofits organizations of their size and within their sector. Given the dramatic increase in Donor Advised Fund giving and Donor Advised Fund accounts, the time is right for the DAF Benchmark Study.

Seeing the dramatic rise in Donor Advised Fund (DAF) giving and accounts, K2D Strategies and Chariot launched the first-ever DAF Benchmark Study.

We have reached full capacity for participants and can no longer accept additional submissions.

Please stay tuned for updates on our findings!

This comprehensive study compares DAF giving to traditional giving and sheds light on:

  • Your organization’s DAF advantage: See how your DAF fundraising stacks up against peers of similar size, type, and DAF strategy.

  • How DAF fundraising outcomes vary based on factors like:
    • Donor Behavior: Compare the giving patterns of DAF donors to traditional donors across metrics like retention rate, average gift size, second-gift timing, donation frequency, and seasonality.
    • Conversion Paths: Learn how many DAF donors start with your organization through other channels and how their giving evolves once they use a DAF.
    • DAF Trends: Gain insights into overall DAF giving growth and per-donor trends, helping you tailor your strategies.

Our findings will be shared with study participants and website visitors. Key findings will be presented at conferences and in industry publications.

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Study Timeline

January 2024

Organizations Invited & Data collection begins

February 2024

Data Collection Closed

March 2024

All data captured and scrubbed

April 2024

Data processing begins

May 2024

Data refinement and alignment with questionnaire

July 2024

DAF Benchmark Study published

We Know DAFs

K2D Strategies has extensive experience in the donor-advised fund landscape. Our 2021 DAF Secret Shopper Study revealed a gap in how nonprofits target DAF fundraising. This insightful research resonated with dozens of nonprofits who were eager to understand how their DAF donor giving compares to their peers.

Chariot’s DAFpay, launched in 2021, is used by over 5,000 organizations and allows donors to give with their DAF directly on a nonprofit’s website or donation forms.


If have you have any thoughts, questions, or concerns you’d like to share, please get in touch with:

Karin Kirchoff
President, K2D Strategies


Mitch Stein
Head of Strategy, Chariot